responsibletravel.com to remove carbon offsetting from the site
I have just learned that Responsible Travel (www.responsibletravel.com) has decided to remove the option for carbon offsetting from its site. This issue is tricky for a great number of reasons, and I am happy to read the discussion it has spawned. I would like to add a bit of a counter-perspective, however. It is quite true that just maintaining status quo operations is akin to apathy, and this act of removing carbon offsetting by Responsible Travel is quite bold, and will ultimately be necessary to enact positive change. However, I would question the efficacy of removing it at this particular moment in time. There is no question among intelligent environmentalist of the following two premises, 1) we are currently in trouble because of excessive carbon consumption habits, and 2) carbon offsetting is not the “solution” to reducing carbon consumption. Unfortunately, we cannot yet declare the first statement false, and until we can, carbon offsetting must be considered an effective short term solution that helps us to work toward it.
Yes, carbon offsetting may indeed be a short term solution for a very long term problem that we face. The truth remains, however, that carbon offsetting does reduce global emissions immediately, something most other climate education campaigns cannot claim. Done correctly and in conjunction with educating the public about reducing the carbon footprint first, carbon offsetting can simultaneously achieve quantifiable reductions in global emissions, whilst bringing tangible environmental, social, and health benefits to communities where the projects are implemented.
Most importantly, perhaps, is how offsetting raises awareness about individual carbon consumption. Previous comments have cited targets for per capita emissions, though I challenge anyone ask someone who has never offset a flight how much carbon a transatlantic flight will produce, or ask someone who has never considered offsetting emissions associated with their lifestyle how much their car or heating choice produces. Without a reference point, this 2 t.p.a. target truly means nothing to the average consumer. Offsetting personalizes, quantifies, and allows individuals to take ownership for their emissions choices.
The sort of paradigm shift that Responsible Travel is promoting is indeed noble, but will be difficult to realize. I do applaud their effort and look forward to seeing exactly how they propose to use the travel industry to reduce carbon emissions. In the meantime, I hope that truly responsible travelers will still consider offsetting what they do emit.

How impressed should we be about carbon neutrality? How much of it is a legitimate attempt at reducing global carbon emissions and how much is sheer marketing? Last week, Motorola came out with the first carbon neutral mobile phone, unveiled at the Consumer Electronics Show in Las Vegas. The